Hi, I'm Daniel McPeake, a UK-based product designer 👋

I cover the entire spectrum of product design, from concept and UX research to building design systems.

I've crafted design strategies that have driven startups from 0 to 1 and led design teams for FTSE 100 companies. At present, I'm heading product for Shido, an AI-assisted health & wellbeing app.

Selected work

Shido
With expert guidance assisted by AI technology, Shido builds adaptive programmes to support users health goals.

• Product design
• Brand
• Team leadership
Blinkbox
Blinkbox is an eBook, Music and Movie retailer, owned by Telecoms provider, TalkTalk.

• Product design
• Brand
• Team leadership
Auto Trader
Auto Trader Group plc is an automotive advertising business with over 400,000 cars for sale.

• Product design
• Brand
• Team leadership
Lego
Lego: Building activities for gamified data collection, with an aim to lead social impact in local communities.

• Product design
• UX research
Cube52
Cube52 provides enterprise cloud management products and services.

• Product design
• Brand
• Team leadership
MHD
MHD offers internationally recognised CPD training and certification from City & Guilds.

• Product design
• Brand
Luminos
Luminos is a premium retailer offering original and limited-edition fine & contemporary art.

• Product design
• Brand
Ikigai Data
Ikigai Data is a careers data and insights company building tools and experiences for young people to navigate fulfilling careers.

• Product design
• UX research
Live Hires
Live Hires is a service that allows candidates to apply for roles using video.

• Product design
• Brand